Free Shipping on Orders Above ₹2,999
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Sundae Watches was founded in 1985 by Dharampal Gupta, with a simple vision-to create reliable, well-crafted watches that people could trust every day.
In 2005, the legacy was carried forward by his sons-Rajesh Gupta, Gautam Gupta, and Roopesh Gupta—who expanded the business, strengthened operations, and adapted to evolving market demands while preserving the foundation of quality and integrity.
In 2023, the third generation, led by Anubhav Gupta, joined the journey—bringing a renewed focus on design, branding, and global outlook. With each passing year, Sundae Watches continues to grow in scale, reach, and relevance.
The brand operates under Sangam Enterprises, a firm backed by decades of experience and trust in the watch industry.
With nearly four decades in the watch industry, Sundae Watches brings deep product knowledge, manufacturing understanding, and customer insight. Our experience spans across watch assembly, components, and design—allowing us to deliver consistent quality at every level.
At Sundae, we believe watches should feel effortless. Our focus is on creating designs that are versatile, wearable, and relevant—pieces that transition seamlessly from daily wear to special occasions. Every watch is built with attention to detail, balancing aesthetics, comfort, and durability.
Sundae Watches has steadily expanded beyond India, catering to international markets including Canada, the United Kingdom, the Gulf region, Sri Lanka, Bangladesh, and Australia. Our growing global footprint reflects both trust in our product and the universal appeal of our designs.
With quantities increasing year after year, Sundae Watches continues to strengthen its distribution network across domestic and international markets. Our focus remains on building long-term partnerships, ensuring accessibility, and consistently meeting demand with reliable supply.
To build a globally recognized watch brand that blends heritage with modern design—offering products that resonate with consumers across cultures and lifestyles.
To design and deliver high-quality watches through strong manufacturing, efficient distribution, and a deep understanding of customer needs—while continuously evolving with the market.
A legacy built over generations, with a clear focus on the future.
